Acacia Tree – Iconic Africa

 

Photographers paradise with an African sunset or sunrise, most probably the most photographed of trees silouhette.

Acacia Tree

Flat on top to allow the leaves to capture as much sun in the breeze, loved by Giraffe so clever with his tongue not to be caught up in the thorns.

Acacia and Giraffe

Dwelling to birds and many insects out in the open, offering a certain amount of security. For man we have used parts of the tree for medicines, calico, dyeing and printing to name but a few.

Acacia and Muisvoel

Acacia trees do protect themselves with thorns which are visible and poison they manufacture and warn other Acacia trees to do the same. Sharing the knowledge to neighbouring trees to about 40 meters away.

These trees have mysteries we do not know and live to grand old age of 200 years. So learn from nature and enjoy the sight of this grand tree we take for granted.

PS: The thorns are terrific toothpicks when out in the bush and that bushmeat you cooked was a tad tough.

A man does not run among thorns for no reason; either he is chasing a snake or a snake is chasing him.. African Proverb

IMHO: When we work for ourselves we chasing the snake, when you work for a boss the snake is chasing you.

First Published on Steemit

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Ants Building A Tree House

LeafAntNest

I have seen birds nests in trees by the thousands, never before have I seen a leaf ant nest build up in the leaves. So after photographing returned home to do some research into ants that nest using leaves.

They twist and curl the big leaves into itself as can be seen making a cosy little home, waterproof and off of the ground. Amazing is the ant to cleverly put a tree house up for the rest of the community to thrive.

How powerful they are to hold, anchor and stitch the leaves up, amazing team work! Photo taken with Canon SX160 IS in the iSimangoliso Wetland Park.

Original posted on Steemit

News Round-up – Social Media Marketing

 

Maximum Impact in 2018

Maximum Impact in 2018

 

Opinion: The role of social media marketers is expanding

With more and more brands trying to connect with audiences across an array of social channels, the attention span of people is on a decline.

Businesses need to quickly figure out what’s best for their audiences in order to generate better engagement and increased brand loyalty.

Here are five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and ahead.
Full story at http://bit.ly/2yt0oxy
Source: http://www.adweek.com
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‘Likes Lead to Nothing’ And Other Hard-Learned Lessons Of Social Media Marketing

Likes Lead to Nothing And Other Hard-Learned Lessons Of Social Media Marketing

 

Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns on investment can be found.

Social media spending has increased by 200 percent in the past eight years, rising from 3.5 percent of marketing budgets in 2009 to 10.5 percent in February 2017, according to The CMO Survey 2017. And that upward climb is expected to continue: Marketers say they will expand their social media spending by 90 percent over the next five years, or 18.5 percent of the total by then.

“All brands, big and small, are firmly in social media today,” says Jill J. Avery, senior lecturer at Harvard Business School. “Social media has become a mainstream tactic.”

Is this ever-increasing focus on social paying off? Forty-three percent of respondents said in the CMO Survey that they have not been able to show the impact of social media on their businesses. After all, it can be tough to pinpoint a direct connection between a social media chat about a product with the actual purchase of that product.
Full story at http://bit.ly/2yskPL5
Source: Forbes
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Digiday Research: Social media dominates distribution for content marketing

Digiday Research: Social media dominates distribution for content marketing

 

In August, we gathered a group of retail and brand executives in Vail, Colorado, for the Digiday Content Marketing Summit. The main topic of discussion: Where does content marketing go from here?

During the summit, we asked speakers and attendees from brands like Reebok, Heineken and Urban Zen about the types of content they’re creating, whether they’re outsourcing work or keeping it in-house and whether or not they can realistically expect content to drive conversions.

Thinking outside the sponsored post: “Content marketing isn’t a nice-to-have; it’s a must-have,” said one attendee. But what format works best? While articles don’t take a lot of time or money to write, marketers fear readers have developed blinders when they encounter the word “sponsored” on their favorite sites.

“When you’re selling a product and you’re not editorial, but you’re trying to create content people actually want to read, we fear that people are going to immediately bounce the second they realize they’re reading sponsored content or brand content,” said one marketer at the event.
Full story at http://bit.ly/2yscsPw
Source: https://digiday.com
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Only a third of digital marketers are confident their campaigns reach target audience

Only a third of digital marketers are confident their campaigns reach target audience

 

Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while almost a quarter (23%) are failing even to track of their campaign spend, according to research from Greenlight.

Almost one in five (18%) do not think that their campaigns are reaching their intended audiences and 10% are not sure which channels are most valuable for their campaigns.

The research found that digital marketers are often beguiled by headline-grabbing communications channels. More than a third (35%) of digital marketers spend most of their budget on social despite the stat, from a Google consumer survey of 1000 people, that only 23% of consumers are receptive to marketing on social media.

Social was not the only channel overly-enamoured by marketers, Greenlight found. While 21% of digital marketers spend most of their budget on content marketing, a mere 3% of consumers like reading or viewing this type of content.
Full story at http://bit.ly/2ysS6FR
Source: https://www.campaignlive.co.uk
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Original found on Steemit