Weekend Roundup on Social Media and Marketing for 12 Aug 2017

 

Salesforce brings AI to social media marketing

Salesforce brings AI to social media marketing

 

Social Studio allows marketers to engage with customers on social media by publishing posts and tracking consumer sentiment across social platforms.
With the addition of Einstein Vision, Salesforce’s clients will be able to track image-based social media posts. Einstein Vision for Social Studio is currently available for Twitter and will soon be available for other social platforms.
“What marketers have been telling us is that social has really turned into a visual medium,” Salesforce’s Robert Begg was quoted as saying to ZDNet.
“On Twitter if you open up a list or a feed, a good percentage are image based. Marketers need tools that help them figure that out in a way that’s more automated than having every human being going through all those images.”
Full story at http://bit.ly/2hOwyzn
Source: Reseatch Live
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4 Social Media Marketing Tips Gen Zers Should Learn

4 Social Media Marketing Tips Gen Zers Should Learn

 

Social media is one of the most effective marketing channels for companies of any size. In fact, it works so well that more than half of U.S. small businesses are planning to increase their social media marketing budget this year.
Generation Z is at the forefront of social media — they are extremely active on social networks, with half of Gen Z connected online via their smartphones for approximately 10 hours per day. This generation loves personalized apps, and a poll from SCG notes that 88% of Gen Zers are primarily using Instagram and Snapchat. Because of the new ways in which Gen Z is using social media, they’re changing the outlets associated with these platforms as well, with music at the forefront.
Fabrizio Moreira, founder of recording company VIP Music Records, understands the marketing punch social media can deliver, when executed correctly. The company is expanding rapidly, and recently inked a long-term contract with The Orchard, a division of Sony Music.
However, their primary focus has been Latin America, where they now hold the top spot for music distribution in the youth market. As a global study by Nielsen notes, listening to music is a primary source of Generation Z’s entertainment, with 37% of respondents stating it was top choice. This suggests Moreira is on his way to making his label a household name across the globe.
Full story at http://bit.ly/2hOwAat
Source: Forbes
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The Essentials for A Social Media Strategy in the B2B World

The Essentials for A Social Media Strategy in the B2B World

 

The B2B sector has long been plagued by the myth that social media simply isn’t an effective tool for their brands. Karina Welch, Corporate Marketing Manager at Blue Fountain Media defies that myth and dives into exactly how B2B brands can leverage social media as a tool for their brand
The B2B sector has long been plagued by the myth that social media simply isn’t an effective tool for their brands. Maybe that was true in the very early days of social media, when the only users were young, early adopters who were just there to have fun. But these days, of course, we know that everyone is on social media — from the teenager sharing photos at a party, to the parents researching products for their kids, and yes, even the high-powered executive looking to follow the most recent industry news.
In recent years, B2Bs realized that their audiences are indeed spending time with social media and they have begun to embrace it as an indispensable marketing channel. In fact, 84.2% of B2B marketers now report using social media to acquire customers (eMarketer).
Still, it’s been an ongoing process for B2Bs to find their footing in the social media landscape and to develop the expertise necessary for success. Despite a growing number of B2Bs embracing social, there are still many common mistakes and missed opportunities that we see again and again. With that in mind, here are the essentials for B2B social media success.
Full story at http://bit.ly/2hO4Xhq
Source: MarTech Advisor
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Facebook Watch: Social Media Giant Launches Platform For Shortform Shows

Facebook Watch: Social Media Giant Launches Platform For Shortform Shows

 

Facebook continues to ramp up its original content with Watch, a platform introduced today for shows — a new type of shortform video on the social media juggernaut. Mark Zuckerberg’s company calls it a platform for all creators and publishers to find an audience, build a community of fans and earn money for their work
In blog post today, Facebook VP Mwdia Partnerships Nick Grudin wrote: “As more and more people enjoy this experience, we’ve learned that people like the serendipity of discovering videos in News Feed, but they also want a dedicated place they can go to watch videos. That’s why last year we launched the Video tab in the U.S., which offered a predictable place to find videos on Facebook. Now we want to make it even easier to catch up with shows you love.”
The Watch platform is organized around what users’ friends and communities are watching, with sections like Most Talked About, which highlights shows that spark conversation; What’s Making People Laugh, which includes shows where many people have used the “Haha” reaction; and What Friends Are Watching, which helps users connect with friends about shows they too are following.
Facebook is introducing Watch to a limited group of people in the U.S. and plans to bring the experience to more people soon. Also, it will be open shows to a limited group of creators but plans to a public rollout after.
Full story at http://bit.ly/2hO50K8
Source: Deadline
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Top news and views about FinTech for 11 Aug 2017

 

This is How Financial Services Chatbots are going to Evolve

This is How Financial Services Chatbots are going to Evolve

 

The first generation of chatbots in financial services has yet to win over the majority of consumers. But as the technology improves, banks and payments companies foresee a variety of roles and abilities for these virtual assistants.
oday’s simple question-and-answer programs will evolve, experts say, to become sophisticated conversational agents, which will help customers transact and may even be capable of understanding emotional cues.
As that happens, banks expect more and more consumers will turn to chat platforms, such as Facebook Messenger and WhatsApp, to conduct their financial affairs. When they do, the bots will be waiting for them—helpful digital representatives of companies that are betting on conversational finance as the next frontier.
“A decade ago we had the first big leap, and that was web to mobile,” said Edrizio de la Cruz, co-founder and CEO of Regalii, a startup whose application programming interfaces are used by dozens of financial services providers to build their chatbots. “Now the next one is mobile to conversational.”
Full story at http://bit.ly/2hOwFeh
Source: American Banker
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After a series of hacks, cryptocurrency issuers may turn to old-fashioned bank vaults for security

After a series of hacks, cryptocurrency issuers may turn to old-fashioned bank vaults for security

 

After hackers looted $30 million worth of ether last week, a company planning to raise money with cryptoassets is turning to an old-fashioned solution to safeguard the funds: a bank vault. It highlights the difficulty of keeping even the most sophisticated new technology safe and secure
BitBounce, an anti-spam e-mail provider, is planning to raise as much as $20 million through an initial coin offering of digital tokens on the ethereum network. Founder Stewart Dennis says he may have millions of dollars worth of tokens left over from the ICO, which will need safekeeping. Recent hacks have revealed the risks of storing digital money online. Given those concerns, Dennis said he’s considering offline options, such as safe deposit boxes and theft insurance.
Crypto heists work like this: ether and bitcoin holdings can only be accessed by a private key, a kind of password to a digital currency wallet. The trouble is safeguarding that key: If hackers find a way to steal it, then a digital wallet can be accessed.
One way cryptocurrencies bolster their security is through “cold storage,” meaning that private keys are kept offline, away from the reach of online hackers. The key can be written down on paper or stored on a drive that’s locked away in a bank saf
Full story at http://bit.ly/2hO54cQ
Source: QZ
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Glint is a stealthy London fintech startup that promises to turn gold into a ‘new global currency’

Glint is a stealthy London fintech startup that promises to turn gold into a ‘new global currency’

 

Glint, a stealthy London fintech startup that promises a new “global currency,” has raised £3.1 million from a plethora of individual backers in the financial services and asset management space, alongside early-stage investor Bray Capital.
They comprise Haruko Fukuda, former CEO of the World Gold Council and NED of Investec Bank; Oliver Bolitho, formerly Chairman of Goldman Sachs Asset Management Asia; Hugh Sloane, co-founder of asset manager Sloane Robinson; and Lord Flight Of Worcester, formerly of Guinness Flight Global Asset Management.
The Glint website describes the startup as “a new global currency, account and app” and says it will make your money “reliable and independent” and give you more control in the way you “store, spend, exchange and transfer money”. If that all sounds a bit vague —
However, I understand that Glint will offer a frictionless way to both store and spend your money in gold, including at the point of sale, just like a regular local currency. The bigger picture is that gold historically has been a better storage of value than any government-created currency, and therefore — with the aid of technology — is (arguably) a good candidate for an alternative global currency. The startup has already been authorised and is regulated by the U.K.’s FCA, under, presumably, an Electronic Money Institution license.
Full story at http://tcrn.ch/2hOwHCV
Source: TechCrunch
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Big banks on notice that they’re losing ground to China’s fintech giants

Big banks on notice that they’re losing ground to China’s fintech giants

 

The giants of the banking world are starting to publicly acknowledge the dominance of mobile payment methods devised by Chinese technology firms – and, more broadly, a failure to keep up with fintech rivals in certain areas.
Speaking before a crowd of hundreds at the Rise Conference in Hong Kong last month, Jing Ulrich, vice chairman Asia Pacific at JPMorgan Chase, heaped praise on the two Chinese online payment juggernauts, Alibaba Group’s Alipay and Tencent’s Tenpay.
“JPMorgan every year, as we speak, processes through our QuickPay 94 million payments,” she said, “But Tencent, the Chinese company, over Chinese New Year, in five days processed 46 billion payments. Basically that means 800 million payments per hour.
“Visa has a maximum capacity of processing 25,000 payments per second. But Alipay can process 50,000 payments, twice as much, per second.”
Full story at http://cnb.cx/2hO59NG
Source: CNBC
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How Blockchain Can Benefit Gaming Industry Worth $4.5 bln by 2020

Click image to view story: How Blockchain Can Benefit Gaming Industry Worth $4.5 bln by 2020

In the year 2016, games generated revenue worth $91 bln worldwide according to a market report released by SuperData Research. This industry now holds a diverse audience with 46 percent of the American players being women.

It is expected that by the year 2020, players will spend $4.5 bln on “immersive gaming” according to the same report. Given the scenario, there is a huge potential for innovation but also means available today to reward players as to encourage more participation.

Prospectors is creating a Massive Multiplayer Online Real Time Economic Strategy, which would combine all the fun of gaming online in an immersive environment but also have a game digital currency based on the Blockchain technology.

They are creating a game which has an economic model, unlike other games. Prospectors will give the players the possibility of earning real money for the time that they spend on the game.

Full story at http://bit.ly/2hNa01C

Source: [CoinTelegraph](http://ift.tt/2alQVjr)

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