A good social media marketing strategy is an essential part of running any business. There’s a potential market of over two billion social media users out there. You’d be crazy not to reach out to it, right? But for social media to work for your business, you need to invest time in it.
Engaging with your audience is something you should ideally devote some time to every day. For the big brands, that’s no problem. They have round-the-clock social media teams running all of their online marketing. I’m guessing you don’t have the budget for that!
And that means it’s even more important to invest your limited time wisely by choosing the right social media platforms for your business.
I’m going to show you how to decide which social media platform to invest in. From Facebook to Snapchat, each platform has its benefits and its drawbacks.
Full story at http://bit.ly/2xUPccv
“Architects have notoriously difficult-to-navigate websites—probably because they’re busy designing buildings. My advice? Limit the special effects. Forgo anything that requires me to update my Flash player.” —Sam Cochran, Features Director
“Having a lackluster Instagram. You’re in the business of making things look good, and we should be able to tell that from your social media, should you choose to use it. As Alyssa Kapito said, ‘Our entire field is about aesthetics. If you post a bad photo, it’s just painful.'” —Hadley Keller, Digital Design Reporter
“Not having professional photography. The days of arranging a photo shoot for every single story are long gone. Today—in print and especially on the Web—we frequently illustrate stories with pickup imagery provided to us by our subjects. Read: If you don’t have high-res imagery available (we generally ask for 300 DPI or higher against a white background), we might have to go with someone else. I can’t tell you the number of times I’ve wanted to feature an antiques dealer, artisan, or product designer in the pages of AD and have been forced to abandon the idea due to lack of suitable imagery. Having printable photography is worth the investment! If you have a limited budget, look for a local photography student, or even a friend with a fancy camera (to be honest, an iPhone 7 can do the trick if you switch to high-res mode); set your product against a simple white background, and take some snaps. Chances are our photo department can handle it from there.” —Hannah Martin, Senior Design Writer
“I HATE contact forms. HATE them. An email address, monitored by a member of the staff, really should suffice.” —Mitchell Owens, Decorative Arts Editor
Full story at http://bit.ly/2xUgNuH
What’s the next thing you do after you’ve secured funding for marketing and built your landing page? Do you immediately start a Facebook Page? Do you jump on Twitter and start tweeting about your company’s latest achievements?
Now that social media marketing is no longer optional, for a lot of startups, creating a Facebook page is a necessary to-do list in their social media marketing strategies. But it doesn’t have to be.
Over the years, there are some social media marketing strategies for startups that have become ingrained in our minds that we do end up implementing them out of habit without really asking “why?”
While these strategies have worked wonders for some companies in the past (and therefore not completely bullshit), the approach for startups with a small team and a limited budget has to be different. The truth is, social media marketing is not a one size fits all solution. To see tangible results, you need to focus on your audience, find the most important channels, and include experiments.
Full story at http://bit.ly/2xU3MB8
As travel bookings on mobile continue to grow as a popular channel for consumers worldwide, Travelport projects that 76 per cent of the growth of online travel will originate from mobile apps by 2020.
Mobile is hence a space where brick-and-motar travel agencies can carve a share in, advised Travelport president and CEO Gordon Wilson, especially as an ageing global population – which has a higher spending power, and values personal interaction and trust more – becomes a key market.
He told TTG Asia: “(Traditional) travel agencies are still growing. There is a market for cash-rich but time-poor people who want full service. (They may) want however, to experience engagement with the agency on their mobile. It can become a supplement to the traditional way of doing things.”
Costs a heavy burden. Despite the country’s high Internet and mobile penetration levels, some travel agencies in Singapore remain reluctant to adopt mobile solutions, citing cost as the main deterrent.
Full story at http://bit.ly/2xVERgO
Prepared by @joanstewart1
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