According to research by TripAdvisor, over half of UK restaurants spend less than 10% of their time on marketing, and just 12% have roles dedicated to it.
It also found that despite 94% of UK restaurants monitoring the reputation of their business, 80% said they should be doing more to promote it.
Of course, while budget and scale must be taken into consideration, it does appear as if marketing is low on the priority list for some.
So, with this in mind, let’s take a look at some restaurants (both large and small) with winning marketing strategies. Here are some of the best examples as well as what we can learn from them.
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Over the past few months, I am really seeing a whole new way of getting people’s attention. I believe the following changes are happening right before our eyes. (1) People are tired of sifting through content to find value (2) People’s attention spans are becoming shorter and shorter (3) Bottom-line: People are placing a higher value on their time than they have in the past.
People are less patient and their expectations are much higher than they have been in the past.
As a result, I am working on marketing initiatives that can penetrate this rapidly changing culture. It is not an easy assignment, but I am starting to see areas that can really make a difference. Too much emphasis these days is on social media marketing. Yes, social media sites are popular, but now the information posted is frankly poorer quality. Add to this, the fact that more content is posted than ever before and now you have a place that is harder and harder to get noticed.
I came to this realization this year. I cut back on the content I was generating because it was just that, “content”. More content does not result in more results. It did a few years ago, but times have changed. Instead, I have redirected my energies in other areas.
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When you are thinking about ways to improve your business and meet your bottom line, you might not think about social media as the way to go at first.
However, there is nothing more important for a business in the 21st century to understand than the fact that social media is the name of the marketing game. Without social media as part of your digital marketing strategy, there is no way that you’re going to succeed.
There are thousands of potential customers on social media networks who are just waiting to hear about your business.
And if you don’t get out there and engage with them on social media, then your competitors are going to be the ones who do. That means tons of lost potential business for your company.
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Nearly half of small businesses are expected to adopt a mobile app by 2017 or later.
However, about 23 percent of mobile users abandon an app after their first use.
The chances of that happening are less, though, if you give consumers what they want in an app.
If you are building or considering building a mobile app, a new study from B2B ratings and reviews firm Clutch shows consumers are looking for features that go beyond just browsing and buying.
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