We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect.
I get it.
The world is moving faster than ever before. New trends and technology seem to appear overnight, and it’s becoming increasingly difficult to keep pace. So, you get the temptation to jump on the social media bandwagon without a clear picture in mind of what you want to achieve.
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New platforms have come into the mix. Veteran platforms continue to evolve their algorithms, rules and layouts. There are constantly new things to learn about how to use social media to get the highest coveted asset of all in this space — attention.
One thing that never seems to change about social media marketing is the need for something eye-catching. Marketers have argued over whether one-liners beat several paragraphs. We’ve talked about the importance of hashtags.
But what also doesn’t change, despite the constant ebb and flow of social updates, is the need for the content to compel a fan or follower to stop, look and react.
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By hosting original programming, Facebook could boost ad revenue and give people a reason to frequently return to the News Feed for content they can’t get anywhere else.
Watch features personalized recommendations of live and recorded shows to watch, plus categories like “Most Talked About,” “What’s Making People Laugh” and “Shows Your Friends Are Watching.” Publishers can also share their shows to the News Feed to help people discover them. A Watchlist feature lets you subscribe to updates on new episodes of your favorite shows. Fans can connect with each other and creators through a new feature that links shows to Groups.
Facebook says it plans to roll out access to Watch to more users and more content creators soon, starting with the rest of the U.S. before expanding internationally. Users with access will see a TV-shaped Watch button in the bottom navigation bar of Facebook’s main app that opens the new video hub.
Full story at http://tcrn.ch/2wWfzi5
If you receive a photo or video, there’s now a reply button in the conversation thread. If you tap on this button, the original photo is instantly turned into a sticker in the top right corner. You can leave it there and reply with some context
But you can also move it around, tilt it and draw around it. If you’re replying to a video, it looks like Instagram only keeps a screenshot of the first frame.
If you tap on it, the original photo fills the top half of the screen. You can then take a selfie for the bottom half of the photo. It reminds me of Frontback, a photo-sharing app that lets you take a photo of what you have in front of you, and a photo of your reaction with a selfie. Instagram works the same way as it features both the context and your reaction.
Full story at http://tcrn.ch/2wWspN5
Prepared by @joanstewart1
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