Weekend Roundup on Social Media and Marketing for 12 Aug 2017


Salesforce brings AI to social media marketing

Salesforce brings AI to social media marketing


Social Studio allows marketers to engage with customers on social media by publishing posts and tracking consumer sentiment across social platforms.
With the addition of Einstein Vision, Salesforce’s clients will be able to track image-based social media posts. Einstein Vision for Social Studio is currently available for Twitter and will soon be available for other social platforms.
“What marketers have been telling us is that social has really turned into a visual medium,” Salesforce’s Robert Begg was quoted as saying to ZDNet.
“On Twitter if you open up a list or a feed, a good percentage are image based. Marketers need tools that help them figure that out in a way that’s more automated than having every human being going through all those images.”
Full story at http://bit.ly/2hOwyzn
Source: Reseatch Live
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4 Social Media Marketing Tips Gen Zers Should Learn

4 Social Media Marketing Tips Gen Zers Should Learn


Social media is one of the most effective marketing channels for companies of any size. In fact, it works so well that more than half of U.S. small businesses are planning to increase their social media marketing budget this year.
Generation Z is at the forefront of social media — they are extremely active on social networks, with half of Gen Z connected online via their smartphones for approximately 10 hours per day. This generation loves personalized apps, and a poll from SCG notes that 88% of Gen Zers are primarily using Instagram and Snapchat. Because of the new ways in which Gen Z is using social media, they’re changing the outlets associated with these platforms as well, with music at the forefront.
Fabrizio Moreira, founder of recording company VIP Music Records, understands the marketing punch social media can deliver, when executed correctly. The company is expanding rapidly, and recently inked a long-term contract with The Orchard, a division of Sony Music.
However, their primary focus has been Latin America, where they now hold the top spot for music distribution in the youth market. As a global study by Nielsen notes, listening to music is a primary source of Generation Z’s entertainment, with 37% of respondents stating it was top choice. This suggests Moreira is on his way to making his label a household name across the globe.
Full story at http://bit.ly/2hOwAat
Source: Forbes
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The Essentials for A Social Media Strategy in the B2B World

The Essentials for A Social Media Strategy in the B2B World


The B2B sector has long been plagued by the myth that social media simply isn’t an effective tool for their brands. Karina Welch, Corporate Marketing Manager at Blue Fountain Media defies that myth and dives into exactly how B2B brands can leverage social media as a tool for their brand
The B2B sector has long been plagued by the myth that social media simply isn’t an effective tool for their brands. Maybe that was true in the very early days of social media, when the only users were young, early adopters who were just there to have fun. But these days, of course, we know that everyone is on social media — from the teenager sharing photos at a party, to the parents researching products for their kids, and yes, even the high-powered executive looking to follow the most recent industry news.
In recent years, B2Bs realized that their audiences are indeed spending time with social media and they have begun to embrace it as an indispensable marketing channel. In fact, 84.2% of B2B marketers now report using social media to acquire customers (eMarketer).
Still, it’s been an ongoing process for B2Bs to find their footing in the social media landscape and to develop the expertise necessary for success. Despite a growing number of B2Bs embracing social, there are still many common mistakes and missed opportunities that we see again and again. With that in mind, here are the essentials for B2B social media success.
Full story at http://bit.ly/2hO4Xhq
Source: MarTech Advisor
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Facebook Watch: Social Media Giant Launches Platform For Shortform Shows

Facebook Watch: Social Media Giant Launches Platform For Shortform Shows


Facebook continues to ramp up its original content with Watch, a platform introduced today for shows — a new type of shortform video on the social media juggernaut. Mark Zuckerberg’s company calls it a platform for all creators and publishers to find an audience, build a community of fans and earn money for their work
In blog post today, Facebook VP Mwdia Partnerships Nick Grudin wrote: “As more and more people enjoy this experience, we’ve learned that people like the serendipity of discovering videos in News Feed, but they also want a dedicated place they can go to watch videos. That’s why last year we launched the Video tab in the U.S., which offered a predictable place to find videos on Facebook. Now we want to make it even easier to catch up with shows you love.”
The Watch platform is organized around what users’ friends and communities are watching, with sections like Most Talked About, which highlights shows that spark conversation; What’s Making People Laugh, which includes shows where many people have used the “Haha” reaction; and What Friends Are Watching, which helps users connect with friends about shows they too are following.
Facebook is introducing Watch to a limited group of people in the U.S. and plans to bring the experience to more people soon. Also, it will be open shows to a limited group of creators but plans to a public rollout after.
Full story at http://bit.ly/2hO50K8
Source: Deadline
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Prepared by @joanstewart1

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