Being ‘Real” is the only way to be! If you are not connecting by communicating in Social Media people will notice the absence of human touch quite quickly.
In the Map of the Social Age, ‘Authenticity’ is special location. It’s special because it’s hard to find. Authenticity is almost intangible, and yet easy to spot when it’s missing. It gives you nothing in return, and yet without it you have nothing. Authenticity generates power for Social Leaders and erodes it in organisations that […]