Consultant and Coaching online just getting a whole lot easier on LinkedIn.
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Messaging goes Mainstream
“For example, if you are looking for a job at a particular company and are viewing a listing on LinkedIn, the network will automatically search your existing connections, and if anyone in your network works at that company you’re looking at, LinkedIn will immediately pop those people up at the top of your Messages box, so you can send them a note in real-time about the job opening and find out more.”
Why Messaging Matters on LinkedIn
“Here’s a real-time example of how it can work: Say you publish a post or share a piece of content on LinkedIn. You immediately get a notification on your mobile device or desktop that someone liked, shared or commented on your content.
Now, if you’re connected to that person, you can immediately send him or her a 1-on-1 message to ignite a conversation around that piece of content.”
Relevance and Real Time
“Think about it: He or she is already impressed enough with your expertise to share, like or comment on your content, and now, in the heat of the moment, you are reaching out to talk 1-on-1 with him or her in real-time.
This is how business gets done – when someone is interested and intrigued, and feeling emotional about a piece of content you just created and they consumed, talking 1-on-1 with the person behind it is the perfect way to move the relationship forward.”