Good lesson learned for others in marketing!
Everyone has, at some point, made a regretful decision. Graphic designers love it when they can hit “Command-Z” — Undo! Unfortunately, that doesn’t always fly in real life.
Which leads me to a “tail” of woe about a switch I recently came to regret. It has to do with kites. That’s right — kites.
My husband and I have a beach store in West Seattle, right on Alki Beach and when we opened last summer, we had a great kite supplier. There was a concern, though — they were all the way in North Carolina!
Logistically, shipping merchandise from across the country means the cost of transportation must factor into the selling price. The kites were of great quality, and in spite of the freight charge, they sold well.
We learned one of our local vendors offered kites and…
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