When a Decision Doesn’t Fly

Good lesson learned for others in marketing!

Stories, Social media & tech

Alki Beach-June 2015-© Terri Nakamura

Everyone has, at some point, made a regretful decision. Graphic designers love it when they can hit “Command-Z” — Undo! Unfortunately, that doesn’t always fly in real life.

Which leads me to a “tail” of woe about a switch I recently came to regret. It has to do with kites. That’s right — kites.

Monarach kite composite

My husband and I have a beach store in West Seattle, right on Alki Beach and when we opened last summer, we had a great kite supplier. There was a concern, though — they were all the way in North Carolina!

Logistically, shipping merchandise from across the country means the cost of transportation must factor into the selling price. The kites were of great quality, and in spite of the freight charge, they sold well.

But it left us wondering if there was a closer supplier.images-1

We learned one of our local vendors offered kites and…

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