New, Simple ‘Buy’ Buttons Aim to Entice Mobile Shoppers

Companies like Google, Facebook, Twitter and Pinterest are trying to bridge the gap between smartphone browsing and desktop purchases.

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Article by Conor Dougherty and Hiroko Tabuchi How to overcome the problem on Mobile Marketing Purchases online. Not a bad idea to standardize a button, or would the button make little to no change in the process? Considering information is required when making a purchase.

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