Companies like Google, Facebook, Twitter and Pinterest are trying to bridge the gap between smartphone browsing and desktop purchases.
Sourced through Scoop.it from: www.nytimes.com
Article by Conor Dougherty and Hiroko Tabuchi How to overcome the problem on Mobile Marketing Purchases online. Not a bad idea to standardize a button, or would the button make little to no change in the process? Considering information is required when making a purchase.