Facebook leaps ahead in race for better mobile search experiences #mobileweb

he race to merge social and search on mobile continues to heat up as Google, Facebook and a host of upstarts look to remake the experience of how smartphone users find information. 

The stakes are high, given that more Google searches are now conducted on mobile than on desktop in the United States, Japan and several other countries, with search proving to be one of the more successful ways to monetize on mobile. Looking to shore up its own mobile advertising business, Facebook is testing in-app search links while Google looks for a social connection by integrating tweets into search results on mobile. 

Source: www.mobilemarketer.com


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s