Today’s mobile users increasingly want engagement in real time and in context to their usage. The app has been the singular focus of many brands’ mobile interactions. The app is a necessary part of a mature marketing program, but it is not sufficient. Text messaging, on the other hand, continues to offer one of the most ubiquitous and reliable mobile interaction options, with the versatility to engage consumers through a wide range of content formats. To reach customers and have your message read its clear text-messaging is the one communication method marketers can’t ignore.
Michael Essany Peeks under the hood of Apps vs Text Messaging. Keep marketing on a personal level.