Text Messaging: The Notification That Can’t Be Ignored | Mobile Marketing Watch

Today’s mobile users increasingly want engagement in real time and in context to their usage. The app has been the singular focus of many brands’ mobile interactions. The app is a necessary part of a mature marketing program, but it is not sufficient. Text messaging, on the other hand, continues to offer one of the most ubiquitous and reliable mobile interaction options, with the versatility to engage consumers through a wide range of content formats. To reach customers and have your message read its clear text-messaging is the one communication method marketers can’t ignore.

Source: mobilemarketingwatch.com

Michael Essany Peeks under the hood of Apps vs Text Messaging. Keep marketing on a personal level.

See on Scoop.itMobile Coupons, Apps, Deals


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s