Mention the word “hyperlocal” to somebody on the street and you can get a multitude of reactions, from a shrug to a shiver. For some people, it’s a dirty word, and for others it is the holy grail of b
Scott Barnett delving into "Hyper-Local" marketing. Included in the circle are Consumers, Businesses, Publishers and needless to say Communication. Today’s marketing is about people talking to people, no matter which platforms, apps, coupons or deals you are sharing.