The Difference Between Popularity and Influence in Social Media

Are you gaining influence or popularity amongst your user base? Is there a difference and if so, does it matter? Far too frequently, brands fall into the trap of thinking that the only thing that m…

Source: mobilemoneyacademy.net

#SocialMedia marketing and content marketing are both powerful methods that make it much easier for brands to reach their target customers today.

 

Both also present excellent opportunities for developing the all-important level of influence that drives trust and eventually sales.

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