Automation is a tool to assist, not a replacement of communication.
“Why don’t we just automate Social Media, we can then go back to doing our day jobs”
This is a direct quote from one of my “social media savvy” colleagues in Dublin the other week.
I was then dragged into a conversation of the relative merits of @Buffer vs @hootsuite. Which one was the best the best at scheduling Tweets.
To Schedule or not to Schedule
Tweets have a short “self life”, research shows that they tend to have an active duration of about 18 minutes. This is crazy from a Marketing prospective were you are looking for your message to have penetration, reach and longevity.
You could Tweet every 18 minutes, but you would come across as a spammer and need a full time Tweeter.
The Argument for
Automating repetitive tasks is a good idea. For example, if you are running a conference you can automate Tweets…
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