Google Has a New Ad Fraud Prevention Tool, Too

Ad giant Google is the latest to set out its anti-fraud stall, with the introduction of a new fraud protection feature it has baked into its DoubleClick Bid Manager automated ad buying platform.

Source: blogs.wsj.com

Jack Marshall explains in the article how ad companies are trying to stomp out "hidden" ads. How the ads are hidden and how to remedy the situation.

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