Instagram Starts Offering Essential Ad Tools At Last | TechCrunch

Facebook-owned Instagram is making itself more advertising-friendly today with the rollout of a suite of business tools aimed at brands which offer insights..

Source: techcrunch.com

Sarah Perez article on new launch.

"Facebook-owned Instagram is making itself more advertising-friendly today with the rollout of a suite of business tools aimed at brands which offer insights and analytics related to their use of the image-sharing network. Included in the suite are tools that show a business’s reach and impressions, as well as engagement, plus the performance of paid ad campaigns."

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