There’s hardly any online transaction these days that is not directly or indirectly influenced by social media. What your friends and trusted contacts say about a certain product or service often influences your purchase decisions. In fact, several studies suggest that social media impacts more than 50% of online transactions.
Jawad Khan comments in his article that 80% of shopping cart sales are aborted. Perhaps ‘walking and talking’ possible clients through the process would help folk to understand what is expected of them. Something to debate.
Social Media is not used for direct selling but rather to become known, liked and trusted in your field of expertise. The backbone of business is still in building a reliable email system of which a few are mentioned.