Powerful New Multi-Product Ads & Retargeted Custom Audiences Arrive On Facebook

Remember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? Nope, me either. Today Facebook has unloaded two potent new tools for Facebook advertisers: Multi-Product Ads and better audience creation For Custom Audiences (including solid retargeting options). This catches Facebook up to Twitter on the retargeting forefront […]

Source: marketingland.com

Facebook catches up to Twitter on retargeting, giving marketers a serious new ad unit with eCommerce. Full detail from Greg Finn

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