Why Controversy Works for Digital Campaigns | Social Media Today

See on Scoop.itSocial Media and Mobile Websites

If you want to get people talking about your brand, increase Twitter mentions, Facebook Likes and YouTube views, a controversial social media campaign will do that. If you’re looking to convert those views, mentions and Likes into customers however, you’re going to have to work a bit harder and work out how you can make controversy work for you.

Joan Stewart‘s insight:

Iona St Joseph strikes a note using controversy, when stepping back and looking at it subjectively, why not?

See on socialmediatoday.com

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