The MMA Announces Results of The First Ever Mobile Video Benchmark Study | Mobile Marketing Association

See on Scoop.itQR Codes – Mobile Marketing

Joan Stewart‘s insight:

Excerpt from article: "Mobile video has become an essential touch point to consumers everywhere and, as such, it’s a growingly important platform for brands to evaluate along side Television and Online. Insights such as these can help brands make smart decisions around their mobile marketing investments, at a time when consumer time spent on mobile devices is exploding," said Will Kassoy, CEO of AdColony and co-chair of the MMA Mobile Video Committee.

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