Mobile, Social Driving 36% Of In-Store Sales – 04/28/2014
Sarah Mahoney spells out where retailers are still missing the mark with mobile.
– Sites that don’t appeal to consumers.
– Customers not finding digital ad products in physical stores.
Jeff Simpson, Director of Deloitte Consulting "Retailers need to look at the whole customer journey. Mobile is not about driving m-commerce sales or conversion. It’s about how it affects the big number"
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