MediaPost Publications Mobile, Social Driving 36% Of In-Store Sales 04/28/2014

See on Scoop.itSocial Media and Mobile Websites

Mobile, Social Driving 36% Of In-Store Sales – 04/28/2014

Joan Stewart‘s insight:

Sarah Mahoney spells out where retailers are still missing the mark with mobile.

– Sites that don’t appeal to consumers.

– Customers not finding digital ad products in physical stores.

 

Jeff Simpson, Director of Deloitte Consulting "Retailers need to look at the whole customer journey. Mobile is not about driving m-commerce sales or conversion. It’s about how it affects the big number"

See on www.mediapost.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s