Gap meshes digital and bricks-and-mortar
Gap is betting on responsive design as part of a three-year digital investment that also includes mobile point-of-sale and in-store pick-up.
Lauren Johnson – GAP is testing mobile point-of-sale technology, which also includes inventory and product information. Per Mr. Peck, mobile point-of-sale feeds into a bigger personalized, loyalty program that will be tested beginning in May.
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