Gap prioritizes responsive Web as part of $300M digital investment

See on Scoop.itMobile Payment Solutions

Gap meshes digital and bricks-and-mortar
Gap is betting on responsive design as part of a three-year digital investment that also includes mobile point-of-sale and in-store pick-up.

Joan Stewart‘s insight:

Lauren Johnson – GAP is testing mobile point-of-sale technology, which also includes inventory and product information. Per Mr. Peck, mobile point-of-sale feeds into a bigger personalized, loyalty program that will be tested beginning in May.

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