We all love a good case study, don’t we? Problem is, despite years of experience and thousands of case studies promoted by agencies, consultants and speakers, most companies are still struggling with their social media strategies. How is this possible when there are so many good case studies to be found?
Augie Ray simply tests theories being used focusing on Case Studies around Social Media. Rightfully pointing out large number of followers don’t always count! IMHO it all comes down to actual communication, speaking to people, exactly what the word "Social" implies!
See on socialmediatoday.com