At the recent Consumer Insights and Analytics in Banking conference (which was very good, BTW), no fewer than 5 speakers made it a point to tell the audience:
“<Fill-in-a-number> of <fill-in-a-data-measurement-metric> are created every <fill-in-a-time-period>.”
Needless to say, there was no consistency in the metric. Two petabyes a day, five terabytes a week, the numbers were all over the map.
Sadly, this is what it has come down to: A made up statistic is used to justify a made up management concept.
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