Key Weapons for Fighting Social Media Wildfires | Social Media Today

See on Scoop.itBlogging, Social Media & Tools

Chances are, sooner or later you will find yourself caught in a social media wildfire, or at least see smoke in the distance. Are you prepared to fight the fire? I asked seven of the leading social media crisis experts, “what is the most important weapon you need to fight a social media crisis?”

Joan Stewart‘s insight:

Chris Syme – Common sense and a strong frontline who should be trained to;

-Understand what an issue looks like and can potentially mean for your brand

-Spot red flags that can quickly escalate into crises

-Respond to developing issues in real-time, the right way

-Understand escalation protocol for issues that can potentially begin to develop into heavier risks

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