How Content Marketing Is Changing & What We Can Do to Be Ready

See on Scoop.itBlogging, Social Media & Tools

Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer’s journey, and wring more value from your content dollar with better measurement of what does and doesn’t work. Are you ready?

Joan Stewart‘s insight:

Article by Nathan Safran "When we narrow our focus to content, what we immediately see is that 68 percent of marketers recognize the importance of aligning content with the Buyers Journey."

See on searchenginewatch.com

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