Digital marketers are overwhelmed to distraction with data: Big Data, third-party data, testing, analytics, etc. No doubt data is a useful, powerful, and essential asset for predicting the behavior of a target market, but deep customer loyalty is still sown and nurtured through one-on-one interactions.
Sherlock vs Watson by Loni Stark. Article cover the big data vs small data. Keeping customers using one on one method, develop engaging and valuable experiences.
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