How to Optimize Email Content for Any Screen Size

See on Scoop.itSocial Media and Mobile Websites

Email remains a top marketing channel, but more and more people are opening their email on mobile devices. As mobile use continues to grow, you need to adjust your email content to stay in step wit…

Joan Stewart‘s insight:

Jenny DeGraff points out the following in the article:

Optimizing Design – Optimizing Content – Optimizing Campaigns

 

Summary: ‘Thoroughly test all aspects of your email campaigns. Be sure that images load properly and quickly; layouts are readable on any device or screen; content is clear, concise and scannable; and CTAs are easily actionable and “above the fold.”’

 

See on contentmarketinginstitute.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s