Top 3 challenges of personalization in mobile marketing – Mobile Commerce Daily – Columns

See on Scoop.itSocial Media and Mobile Websites

Joan Stewart‘s insight:

Article by Neil Parker –

1. Context, the key is customizing tactics based on what people are comfortable with.

2. Connection, marketers need to marry big data with consumer insights from social media and their conversation with customers to truly understand consumers’ path to purchase.

3. Control, giving the power to the consumer, and listening to your community of customers, ensures that marketing messages are wanted and not intrusive.

See on www.mobilecommercedaily.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s