Top 3 challenges of personalization in mobile marketing – Mobile Commerce Daily – Columns

See on Scoop.itSocial Media and Mobile Websites

Joan Stewart‘s insight:

Article by Neil Parker –

1. Context, the key is customizing tactics based on what people are comfortable with.

2. Connection, marketers need to marry big data with consumer insights from social media and their conversation with customers to truly understand consumers’ path to purchase.

3. Control, giving the power to the consumer, and listening to your community of customers, ensures that marketing messages are wanted and not intrusive.

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