Within the pharma industry, and indeed all other industries, there is an abundance of talk about how social media should or could be used for business benefit.
Right in every aspect on Social Media by Paul Tunnah. Are big brands using Social Media as a broadcasting platform, well if so you got it all wrong. Social Media is in Communication, the two way street of chatting and sharing. Excellent article to read, be aware of what and how you treat your own social media platforms.
See on socialmediatoday.com