What factors are going to influence digital marketing efforts this year and to what extent? Are there any surprises waiting in 2014?
Some Key Trends
In 2014, around 35% of all search engine traffic will be from mobile devices.
Mobile search advertising is expected to grow by 76% this year.
Mobile banner advertising is expected to grow by 100%.
40% of mobile marketers are planning on developing a mobile app in 2014.
Email with social sharing will boost CTR by more than 150%.
Social media is one of the top driver in relationship building for almost 5 in 10 of enterprise brands.
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