Content marketing: your key to association growth in 2014

Save time, save money. Tips help to remind us that preparation in bulk can save time in the long run.

O'Connell Meier Blog

OM Tip Create content in batchesAssociations have a tremendous advantage over just about everyone when it comes to content. While brands are scrambling to create content to fill the social media pipeline, most associations have a wealth of articles, research, and information just ready to be tapped. The challenge is picking WHICH information to publish (or republish) and motivating your members to share with their social networks.

5 Key Steps for Developing YOUR 2014 Association Content Marketing Strategy

1) Get all your stakeholders together. You need to get out of the “silos” and look at your information assets as a whole.

2) Create a content calendar for the year that blends editorial, social media, and key marketing events/campaigns. Which topics will you focus on when? What content do you already have that you can repurpose for a tweet or Facebook post?

3) How can your content help you soft-sell your products and events? For…

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