22 Digital Marketing techniques that demand attention in 2014 Each year, I review the latest trends in Digital Marketing to help define digital technologie. Marketing topic(s):Marketing innovation. Advice by Dave Chaffey.
It seems as if the three core areas of investment in marketing for 2014 are likely to continue to be Mobile and Content Marketing and Big Data in many businesses. The most significant change is in mobile marketing where there is a decline in popularity, perhaps suggesting a realisation of the difficulty of encouraging customers to buy rather than browser via this channel.
Plenty of advice and ideas in this article by Dave Chaffey
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