5 Keys to Making Location Work for Mobile Marketing | Street Fight

See on Scoop.itSocial Media and Mobile Websites

Smartphones generate billions of bits of location data every day, creating an unprecedented opportunity for marketers to understand and engage with local consumers at scale.

Joan Stewart‘s insight:

Location data presents a massive opportunity for a range of businesses, whether its a retailers or restaurant with brick-and-mortar store or a consumer product goods (CPG) company or insurance firm that sell locally as well. Article by Steven Jacobs

See on streetfightmag.com


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