Push marketing that turns people on, not off

See on Scoop.itMobile Coupons, Apps, Deals

Treating push marketing the way you handle TV and radio advertising will not work.

Joan Stewart‘s insight:

Article written by Anke Corbin  –  Always ask yourself, "Is this notification something the customer wants to hear about or is this something I want to tell them about?" Definitely not the same thing.

See on www.qsrweb.com

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