New TCPA Guidelines: What Do They Mean For Mobile Marketing?

See on Scoop.itQR Codes – Mobile Marketing

By now, you have likely noticed that everyone is talking (and texting) about the amendments to the Telephone Consumer Protection Act (TCPA) — the same legislation that spawned the “Do Not Call” registry.

Joan Stewart‘s insight:

New TCPA rules do not nullify prior written consent, meaning that we would not be required to ask consumers who previously granted written consent to re-opt in to receive future communications via mobile. This would also permit us to leverage our existing lists of subscribers for future messaging campaigns. Article by Cezar Kolodziej

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