By now, you have likely noticed that everyone is talking (and texting) about the amendments to the Telephone Consumer Protection Act (TCPA) — the same legislation that spawned the “Do Not Call” registry.
New TCPA rules do not nullify prior written consent, meaning that we would not be required to ask consumers who previously granted written consent to re-opt in to receive future communications via mobile. This would also permit us to leverage our existing lists of subscribers for future messaging campaigns. Article by Cezar Kolodziej
See on marketingland.com