Mobile Marketing Industry to Face Stricter Regulations

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Madison, Wis. (PRWEB) October 13, 2013 Companies that run mobile (SMS) marketing campaigns will face a new hurdle on Wednesday when the FCC’s update to the Telephone Consumer Protection Act takes effect.

Joan Stewart‘s insight:

“Most SMS opt-in procedures will have to be revised,” Kay-Tee Franke, president of mobile marketing consulting firm Engaging Results Communications, said. “Unfortunately, the FCC didn’t provide much notice on the new law, so many companies may be out of compliance on day one.”

 

See on www.digitaljournal.com

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